Category Archives: bootstrap building

How to market a graphic novel

Well, one way of doing it anyway. For a few years I have been friendly with Matt and Fanos at Big Smoke Media, a south-east-based marketing company who specialise in distributing postcards across the London area. When you are next in a bar, cinema or restaurant, keep an eye out for a postcard rack promoting new films and exhibitions. These are Big Smoke’s.

Postcard promoting the new Mice graphic novel, Culture Shock. Design by Roger Mason.

Across London, and further afield I hope, are postcards like the one above, for all to pick up and take away. I have a box of them to distribute myself so these are placed at my studio in Dalston, which sees quite a footfall thanks in part due to Dalston Roof Park, as well as the sheer number of people who either work at or visit the Bootstrap Building each day. I am also placing them at SAE Institute on Kingsland Road, Hackney where I teach drawing skills to 3D animation and film students. Some have been placed on tube trains and last week I went to central London and placed them in comic shops Gosh! and Orbital, and bookshops Foyles and Waterstones. The latter were unexpectedly open to the idea, which tells you more about my prejudices than theirs.

Copy on the postcard promoting the Mice graphic novel Culture Shock. Design by Roger Mason.

I’d like to have a Mice website but am not prioritising creating one, and anyway I figure that Scar’s presence online will compensate for this. The ‘Welcome to Order Nine…’ strap line has served well, but now I am considering something along the lines of ‘Giant Aliens v World-class Pests.’

The postcard has been well-received. I am wondering whether it matters that both of Diana’s hands are cut off and whether Harry (left) resembles a well-built woman.

Set the Destroyer storyboards

Storyboards for Set The Destroyer music. Dir. Craig Murray, art by Roger Mason

Recently I produced seven key frame illustrations for film-maker Craig Murray who is making a music video for the band Set the Destroyer. I had fun with this, depicting a wasted young girl staggering up Kingsland Road, being sucked into a floor in a bunker and then being re-born up on a rooftop as a blond.

I think I need to see the video to work out what’s going on here and if you want to find out more about Craig’s work then go to www.youcameinhereastranger.com. Craig sits next to me in my studio in Dalston, in the Bootstrap Building, home also to the Dalston Roof Park. He doesn’t drink tea but isn’t averse to instant coffee in a plastic beaker, trivia fans.