![](https://i0.wp.com/looksgoodonpaper.co.uk/wp-content/uploads/service-design-illustration_dubai-airport_engine-service-design_roger-mason-WEB-1.jpg?fit=770%2C480)
![An illustration of an employee taking a young couple on a test drive.](https://i0.wp.com/looksgoodonpaper.co.uk/wp-content/uploads/service-design_test-drive_illustrations-for-presentations_roger-mason.jpg?resize=770%2C474&ssl=1)
Service design and UX illustrations for clients including Plan Strategic, Truth, Engine Service Design, Unit 9, Red Cloud Communications and Rival Strategy. Brands worked on include Dubai Airport, Finnair, Bupa, Qoros, Traid, Kenwood, Jaguar Land Rover, Samsung, Sainsburys, Converse and Transport for London.
After being briefed pencil sketches are created for approval and then worked up to a finish. No subject too dry, and I can suggest different ways of showing the story to best effect. Images are produced quickly.
![Service design illustration commissioned by Travelex concerning the use of smart watches in airports. Art by Roger Mason](https://i0.wp.com/looksgoodonpaper.co.uk/wp-content/uploads/travelex_2_illustration_smart-watch_service-design_airports_roger-mason.jpg?resize=770%2C556&ssl=1)
‘Been a blast working with you. Very much appreciated your forward thought on things, makes life so much easier for us ‘ — Tom Hoare, Engine Service Design.
![Service design storyboards showing elderly people enjoying the comforts of Pegasus Life retirement homes.](https://i0.wp.com/looksgoodonpaper.co.uk/wp-content/uploads/engine-service-design_pegasus-life_retirement-plans_roger-mason.jpg?resize=770%2C368&ssl=1)
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