Service design and UX

For Dubai Airport and Engine Service Design
An illustration of an employee taking a young couple on a test drive.

Service design and UX illustrations for clients including Barclays Bank and Travelex, and service design agencies Plan, Truth, Engine Service Design, Unit 9, Red Cloud Communications and Rival Strategy.

Brands worked on include Dubai Airport, Finnair, Bupa, Qoros, Traid, Jaguar Land Rover, Samsung, Sainsburys, Converse and Transport for London.

Service design illustration commissioned by Travelex concerning the use of smart watches in airports. Art by Roger Mason

After being briefed pencil sketches are created for approval and then worked up to a finish. No subject too dry, and I can suggest different ways of showing the story to best effect. Images are quickly produced.

Service design storyboards showing elderly people enjoying the comforts of Pegasus Life retirement homes.
Storyboards for Pegasus end of life care. Commissioned by Engine Service Design.
Commissioned by Unit 9, a comic strip concerning first aid on the London Underground, by Roger Mason
Commissioned by Unit 9, a comic strip concerning first aid on the London Underground.
'Exploded car' diagram on a touch screen, commissioned by Engine Service Design for Hyundai. Illustration by Roger Mason
‘Exploded car’ diagram on a touch screen, commissioned by Engine Service Design for Hyundai.
Lifestyle illustration in pencil, commissioned by Unit 9, by Roger Mason
Lifestyle illustration in pencil, detailing iPad gameification. commissioned by Unit 9.
Lorry depot illustration for Traid, commissioned by Zerofee, by Roger Mason
Lorry depot illustration for Traid, commissioned by Zerofee.