Service design and CX


Service design and CX illustrations for clients including Plan Strategic, Truth, Engine Service Design, Unit 9, Red Cloud Communications and Rival Strategy. Brands worked on include Dubai Airport, Finnair, Bupa, Qoros, Traid, Kenwood, Jaguar Land Rover, Samsung, Sainsburys, Converse and Transport for London.
After being briefed pencil sketches are created for approval and then worked up to a finish. No subject too dry, and I can suggest different ways of showing the story to best effect. Images are produced quickly and to deadline, with amends incorporated.
Left: a ‘customer of the future’ for Engine Service Design.




In this field I’m an experienced scribe, or visual recorder, and have worked at events in the UK, United Arab Emirates and Finland. Clients included the NHS, Dubai Airport, Gorilla Films, Greenpeace and Finnair. Scribing utilises visual storytelling to capture complex ideas in accessible drawings. My ability to capture likenesses of event participants is a unique selling point.
10 to 20 drawings like the ones below can be produced in a day, which will then be displayed in the space as the event progresses. When participants break for refreshments they often look at the drawings which provoke discussion and new ideas. The artwork can be taken away by the client for further uses if required.

