Making a TVC with Framestore

Mike McGee of Framestore, left, and Roger Mason working on the storyboards for Next ‘Home’ commercial in 2013.

Here’s a short film by Framestore, detailing how they made their TVC ‘Home’ for Next and on which project I drew the storyboards. At the very beginning of the film you can see me working with Mike McGee. For more storyboard art please go here.

Below are a selection of the storyboard frames. This style represents my quickest, sketchiest drawing mode and I like it for its fluidity and economy. Blue pencil, HB pencil and tipp-ex on white paper.

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason
Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

 

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

 

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

 

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

 

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason