Pandemic Personas CX toolkit

At home making masks, a young entrepreneur

Good to see my illustrations contribute to helping businesses negotiate the pandemic. Engine Service Design commissioned me to visualize seven ‘pandemic personas’ for a CX toolkit which would embody various people’s ways of coping with the virus. Types included The Remote Multitasker to The Determined Denier. (Right: The Change Adopter.)

I was given visual guidelines for each, and turned in several pencil sketches before the final design was settled upon. Each one was then scanned, inked and coloured in Photoshop.

At Engine’s website HERE you can download the pdf featuring all seven, in Engine’s Customer Experience Design Toolkit –Using pandemic personas as part of your Covid 19 CX response.

Further information about my work in service design can be found HERE.