Category Archives: storyboard artist

The Making of Next ‘Home’ by Framestore

Mike McGee of Framestore, left, and Roger Mason working on the storyboards for Next ‘Home’ commercial in 2013.

Here’s a short film by Framestore, detailing how they made their TV commercial ‘Home’ for Next and on which project I drew the storyboards. At the very beginning of the film you can see me working with Mike McGee.

Below are a selection of the storyboard frames. This style represents my quickest, sketchiest drawing mode and I like it for its fluidity and economy. Blue pencil, HB pencil and tipp-ex on white paper.

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason
Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

Storyboards for Next Home, commissioned by Framestore, art by Roger Mason

BBC Three idents

Artwork © Roger Mason
Concept artwork for BBC Three re-banding, commissioned by Red bee Media. Art by Roger Mason

Concept artwork for BBC Three re-banding, commissioned by Red bee Media. Art by Roger Mason

Concept artwork for BBC Three re-banding, commissioned by Red bee Media. Art by Roger Mason

Concept artwork for BBC Three re-banding, commissioned by Red bee Media. Art by Roger Mason

From 2007, when I was working with Red Bee Media at White City on the banding work for the TV channel BBC Three. The idea was to create a planet that the idents would feature different parts of and I was asked to help visualise this world.

Here are colour visuals of various parts of this imaginary world, including a rough layout, useful to let the team know I was on the same wavelength as them before investing more time in the image.